Retail Mix Dan Kepuasan Konsumen Minimarket

Main Article Content

Siti Maryama
Yayat Sujatna

Abstract

The purpose of this study is to (1) analyzing the level of retail mix consumer satisfaction; (2) analyze the dominant variable in retail mix consumer satisfaction; (3) analyze the difference of retail mix consumer satisfaction performed. The observed of the retail industry is Alfamidi and Indomaret. The study was designed into a descriptive-quantitative method. The source of primary data obtained from the questionnaire of 100 respondents. The formulating variable of retail mix includes: merchandise assortments, pricing, customer services Store design and display, communication mix, and location. Data analyze by using descriptive, analysis of factors, and t-test. The result confirmed that the level of retail mix consumer satisfaction in both industry is relatively similar. However, it can be stated that the respondents were more satisfied to Indomaret compared with Alfamart.

Article Details

Section
Articles

References

Putra, A., S., B., 2012. Pengaruh Retail Marketing Mix Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Pemoderasi. JRMB, Volume 7, No.2 Desember 2012 Hal. 97-112
Rustam, C., D., S., dan Octavia, D., 2015. Consumer Preference Analysis On Choosing Minimarket With Convenience Store Concept In Bandung (Study in Circle K, Indomaret and Alfamart in 2014). 2nd Confrensce in Business, ang Management. ISSN: 2302-9791, Vol. 2 No. 1 May 2015. Hal. 100-107
beritasatu.com 2016. Indonesia Masuk Lima Besar Sektor Ritel Paling Potensial di Dunia. sumber: https://goo.gl/LGlFfn diakses tgl. 05 April 2016
Soliha, E., 2008. Analisis Industri Ritel Di Indonesia. Jurnal Bisnis dan Ekonomi (JBE), September 2008, Hal. 128 - 142 Vol. 15, No.2 ISSN: 1412-3126. Hal. 128-143. sumber: https://goo.gl/3oEGWy diakses tgl. 05 April 2016
Raf, M., 2012. Pengaruh Faktor-faktor Memotivasi Konsumen Berbelanja Terhadap Keputusan Konsumen Berbelanja Di Pasar Modern Kota Jambi. Vol. 1 No.1 Januari – Maret 2012 ISSN: 2302-4682 Hal. 64-75
Adji, P., dan Subagio, H., 2013. Pengaruh Retail Mix Terhadap Keputusan Pembelian Mahasiswa UK Petra Di Circle K Siwalankerto Surabaya. Jurnal Manajemen Pemasaran Petra Vol. 1, No. 2, (2013) hal. 1-10
Dewiasih, D., A., Meitriana, M., A., dan Zukhri, A., 2014. Pengaruh Bauran Pemasaran Eceran (Retailing Mix) Terhadap Keputusan Pembelian Pada Mini Market Indomaret Dewi Sartika Utara. Vol: 4 No: 1 Tahun: 2014
Koo, Dong-Mo. 2003. Inter-relationships among Store Images, Store Satisfaction, and Store Loyalty among Korea Discount Retail Patrons. Asia Pacific Journal of Marketing and Logistics, 15(4). Hal. 42-71
Astuti, T.R.S dan Prayudhanto, A. 2006. Analisis Pengaruh Retail Marketing Mix Terhadap Loyalitas Konsumen (Studi Kasus pada Konsumen Toko Grosir X Semarang). Jurnal Studi Manajemen dan Organisasi, 3(2). Hal. 171-193
Adeniyi, E. 2009. The Impact of Building Customer Loyalty As A Means Of Sustaining Continuous Organisation Growth in The Highly Competitive UK Retail Market. Paper. United Kingdom, University of Chester
Swastha, D., B, 2002. Manajemen Pemasaran Modern, Edisi dua, Yogyakarta: Liberty
Levy, M., & Weitz, B.,A. 2009. Retailing Management (7thEd.). New York: McGraw-Hill Irwin.
Supranto, J., 2001. Pengukuran Tingkat Kepuasan Pelanggan, Edisi 1. Jakarta: PT Rineka Cipta.
Tjiptono, F., 2001. Strategi Pemasaran Cetakan Ketiga. Yogyakarta: Andi Offset.
Umar, H., 2000. Riset Sumber Daya Manusia Dalam Organisasi. Jakarta: PT Gramedia Pustaka Utama
Sugiyono, 2013. Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif dan R & D). Jakarta: Alfa Beta
Hadari Nawawi, 2003. Manajemen Sumber Daya Manusia Untuk Bisnis yang Kompetitif, Gadjah Mada University Press, Yogyakarta